FOR FRANCHISE & INDEPENDENT DEALERS

Turn Browsers Into Buyers — Instantly.

One button, embedded in your existing website. We close digital leads and turn them into digital deals that your team can deliver on.

See How It Works
$400-450
flat fee per funded deal
$0
upfront or montly cost
Zero
dev work required
The Problem

The Car Buying Experience Is Unsatisfying

Today's shoppers demand transparency, trust, and speed.

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Dealers are drowning in leads, not closing deals.

  • Spend thousands on lead-gen platforms that don't convert digital shoppers
  • Rely on large, expensive sales teams chasing leads that may only close online
  • Stuck with manual, disconnected systems that can't support digital transactions
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Buyers start online, but can't finish the deal online.

  • Can't complete the entire purchase online
  • Confusing, disjointed steps — financing, paperwork, insurance
  • No transparency or trust in pricing
Why Now

Buyers Expect Amazon-like Convenience. We can help you deliver on their expectations.

01

Legacy Dealer Infrastructure

Most dealerships still run on fragmented tools and offline processes — no unified system to support fully digital transactions.

02

Misaligned Incentives

Lead-gen platforms make money on volume, not outcomes. Dealers pay regardless of conversion.

03

Too Expensive to Build In-House

Digital transformation is costly and complex — no scalable path for small-to-mid-size dealers to compete online.

How It Works

One Button. No Engineering Lift.

We embed a lightweight transaction layer directly into your existing website — handling credit checks, trade-ins, insurance, and paperwork in one fully digital flow.

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What We Do

Embed a lightweight transaction layer directly into your existing dealer or marketplace site — no dev lift required.

Who's It For

Franchise and independent dealerships converting more online shoppers into closed deals — without adding headcount.

A faster, pressure-free way to buy.

A faster, private, pressure-free way to buy — AI-guided, predictive credit, trade-in, and e-sign, on their terms.

What’s Important to Dealers

You Keep Control. We Add Sales Capacity.

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Pricing & Financing

You set the numbers. Dealercruise never negotiates on your behalf.

Negotiation Authority

Sales managers evaluate every transaction — trade, lender, and customer specifics.

Customer Ownership

Relationships stay with you.

Real, Live Inventory

Pricing and trade-in offers reflect actual in-store inventory — no phantom listings.

Delivery, Your Way

Inspection, trade-in validation, and final signatures still happen at your store.

The Business Model

Simple, Performance-Based Pricing

You pay only when a deal is funded — nothing upfront, nothing monthly.

$400
original buyer, funded deal
$450
retargeted buyer, funded deal
Cost per deal
Traditional Sale

$300–600 CAC + 25% of margin + salary & benefits

With DealerCruise

Flat $400–450 fee

Workflow
Traditional Sale

Manual

With DealerCruise

Automated, execution-ready deals

Rep time
Traditional Sale

4+ hours per deal

With DealerCruise

Zero sales time

The Numbers

What That Looks Like Over a Quarter

A typical dealership experiences 1,000 leads/month with 900 no-shows — 450 viable, lost buyers.

1,000 leads/month, 900 no-shows — 450 viable, lost buyers. Capturing just 2–5% of them adds 27–66 buyers per quarter.

At $2,500–$4,500 gross profit per deal, that's $67,500–$297,000 in additional quarterly profit against a Dealercruise cost of just $10,800–$29,700.

$67.5K
Low end
$297k
High end
Complementing Your Sales Engine

A Second Lane. Not a Detour.

Parallel Sales Channels

We are not replacing the deals that end up in your store. We capture the ones that wouldn't go to the store until the deal is done, which is happening more and more.

Real Inventory Integration

Uses actual, real-time dealer inventory so online pricing matches in-store reality.

Clear Responsibility Handoffs

Defined handoffs between online and in-store teams keep accountability intact.

Flexible Customer Transition

Move customers between digital and physical lanes based on capacity and outcomes.

Our Ask

Let’s Go for a Test Drive

Start with a pilot. Measure close rate, time-to-delivery, and net gross before full rollout — with zero overcommitment.